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Jonathan Schwartz

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Top Stories by Jonathan Schwartz

We often think of business as a competitive sport, a contest to win customers, but it's much more than that. It's an education. The business we're in - technology - happens to be one of the most competitive, and we thrive on that. But it also provides a classroom for something quite different: cooperation. More than perhaps any other industry, the tech sector requires competitors to work together. You can learn a lot about teamwork in sports, but we don't know of any sport where you cooperate with your opponents. In high-tech, you do. (Unless you're a monopolist.) Nowhere is this more evident that in the case of a cross-platform technology known as Java. It was invented by one company but developed in cooperation with many others. Nobody has a monopoly on innovation, after all, and it's really astounding what can happen in terms of both innovation and across-the-bo... (more)

Flashback: The End of Middleware – Exclusive 2004 Perspective by Sun President, Jonathan Schwartz

JDJ's "2004 Predictions by i-Technology Leaders" Feature Story "Offshore Outsourcing" by Jack Martin From the Founding Editor by Steve Benfield "HP's Problem Ain't the SAP Install," Says Sun's Schwartz The marketplace tells you that "middleware is everywhere" when all along it should wise up and recognize that "middleware is dead." Because that's the new reality of enterprise computing today, according to Sun's president & CEO Jonathan Schwartz. What's more important: Running your business or integrating middleware? Should be an obvious answer, right? Then why is the marketplace s... (more)